Q1b - MEDIA LANGUAGE

SEMIOTICS

MISE-EN-SCÈNE

Quirky characters, evoking past Suede videos, but also a more niche teen audience as well as the original

However, typical performance shots, connoting an energetic performer, makes them appealing as a live act, so will cover ticket costs, which are needed in the decline of purchase in the rise of streaming

Direct gaze, very common convention in the language of music video

The protagonist, clown make-up, is one of Roland Barthes’s cultural code

EDITING

A very quick pace, I realised when I kept my takes long in the beginning of the video, I wasn’t remaining in the media language of the music video

CINEMATOGRAPHY

Close-ups of the lead singer

Shot variety to fit with the quick pace in editing, including close-ups

Some camera movement like a whip pan to go with the same

SOUND

An extra diegetic outro, it’s becoming more and more common to have longer ones of those

MEDIA LANGUAGE OF MUSIC VIDEO

FIRTH

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BAKER

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ANDREW GOODWIN

States there are six common conventions of music video:

1. GENRE CHARACTERISTICS 

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2. RELATIONSHIP BETWEEN LYRICS + VISUALS 

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3. RELATIONSHIP BETWEEN MUSIC AND VISUALS

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4. MULTIPLE CLOSE-UPS + MOTIFS OF THE ARTIST

Due to the demands of the record label.

5. NOTION OF LOOKING 

This includes both the Direct Gaze of the solo artist/lead singer(s) of the band

6. INTERTEXTUALITY 

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CAROL VERNALLIS

Stresses the primacy of the track.

THEORIST

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THEORIST

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LINKS TO WIDER PACKAGE

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